2014年,长江经济带旅游业总体状况发展良好,国内旅游市场继续快速增长,入境旅游市场企稳回升。区域旅游呈现“两头领先、中部落后”的格局,江苏和浙江旅游竞争力最强,江西、云南、贵州和湖北四省最具发展潜力,而上海、湖南、安徽和重庆等地正处于市场转型期。饭店业整体亏损,仅上海实现盈利。长江中下游省市景区业利润率相对较高;上游地区除云南外,其他省份远低于全国平均水平。旅行社经营情况呈现较大的地区差异,沪苏浙继续领跑全国。展望2016年,长江经济带旅游合作将纵深化发展,东中西区域旅游格局逐步趋同,新型城镇化和乡村旅游发展不断丰富旅游内涵,智慧旅游不断创新、平台化发展渐成趋势。在新的时期,各省市的政策重点应聚焦于:推进旅游综合改革步伐,放大旅游业综合经济效应;启动旅游消费倍增计划,进一步释放国内市场需求;振兴入境旅游市场,加快区域旅游合作步伐;加强市场主体培育,优化旅游投资引导。
<<In 2014,the Yangtze River Economic Belt has good overall tourism development,the domestic tourism market continues to grow rapidly and inbound tourism market stabilizes. Regional tourism presents the pattern of “two head,backward central leading”. The whole hospitality industry has overall loss,Shanghai profit only. The middle and lower reaches of the Yangtze river provincial scenic area relatively high profit margins;Upstream region in addition to Yunnan,far below the national average. Travel agency business situation presents a large regional differences,Jiangsu,Zhejiang and Shanghai continue to lead the country. Looking ahead to 2016,tourism cooperation in the Yangtze river economic belt will features of regional tourism landscape gradually convergence,a new type of urbanization and rural tourism development enrich the connotation of wisdom tourism innovation,gradually into the trend of development of the platform. In the next stage,the various provinces and cities of policy should be focused on:to develop the tourism comprehensive reform,to start the tourism consumption doubling plan,to revitalize the inbound tourism market,and to strengthen the market main body.
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