Based on the RMP theory，this paper presented and evaluated cultural characteristics of some intangible cultural heritage in Macao，into which tourism marketing was probed. Also the way of innovative development and space combination for the production of intangible cultural heritage in Macao were discussed. This study suggested that tourism development of Macao intangible cultural heritage should adhere to the principle of protection first，and innovation comprehensively. Finally，based on the analysis above，this paper tried to put forward some ideas of touristy developing for the intangible cultural heritage of Macao，including resource utilization，product designing，development modes，personnel training and marketing.