The reality of new media social responsibility performance for the illegal and unhealthy information overload，information security and protection issues highlighted，ineffective public education and supervision. Through the analysis of the correlation between new media social responsibility and WeChat heat，to explore the main cause of new media social responsibility currentdifficultiesin the aspect ofthe index system of new media social responsibility，thereby providing promotion countermeasure and development prospect of new media social responsibility in the context of mobile Internet.