This study selected ten influential and representative video websites as the researc hobjects，and the rating is on indexsystem of social responsibility. The resultss how that：in the overall level of video websites for the implementation of the social responsibilityis in the medium. In all kinds of social responsibility，the information production responsibility has been fulfilled fine，but the rest of functions such as social coordination，cultural education and social supervision responsibility have not been fully played. When analyzing information production responsibility，The study shows in the index of the information quality，realhas been performed the best，but original has been performed the worst. In the index of the process control of information production，there are great differences between websites about information check and advertising control，but the websites perform well about infringement control overall. There are the following problems in the current video content production：vulgarization、homogeneity、fragmentation、commercialization. On the basis of this study，we propose the following countermeasures：rectifing the vulgar videos，and purifing the network video communication space；adopting the technology of data investigation and analysis，and producting high-quality content efficiently；Attaching great importance to the power of the original，and going the way of content differentiation competition；processing and integrating information deeply，and strengthening the explaining and guiding functions of the information.