本文选取六家有代表性的科普网站,运用内容分析法对其社会责任履行状况测评打分。研究发现,我国科普网站“信息生产”社会责任履行状况较好,“协调关系”社会责任履行居中,“社会监督”“文化教育”社会责任履行状况较差有待提升。据此提出改进措施如下:兼顾时效性和流程控制,传播内容纵深扩展;拓展社会监督功能,引导正确的网络舆论;重视文化传承、深挖科普娱乐;利用先进技术,优化用户体验。
<<This paper selects six representative popular science websites,using content analysis method to evaluate the status of social responsibility performance,the study found that China’s popular science website information production responsibility perform the best,the coordination relationship perform better,social supervision andcultural education responsibility fulfillment situation needs to be improved. This study puts forward the improvement measures as follows:guaranteeing the timeliness and information control,and ensuring the depth of the content;expanding the function of social supervision,and guiding the correct network of public opinion;paying attention to the cultural heritage,and digging popular science entertainment;using advanced technology to optimize the user experience.
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