online shopping because of its low price，easy to buy and diverse goods and services，has been gradually upgraded to important consumer behavior. While receiving the online purchasing behavior became lifestyle and cultural factors mean that passed in this process is also constantly absorbed. By upgrading technology，favorable policies and market-oriented context，the rapid development of our electricity supplier industry，behind the deep-seated cultural phenomenon should also be included in the field of vision researchers. In this paper，electronic business platform built for the festival network objects to study the process of online shopping consumer culture construct mechanisms and make negative impact on its analysis，the proposed electronic business platform should be balanced by the commercialization of consumerism and Socialist Spiritual Civilization as an important indicator of social responsibility considerations.