We use county-level administrative unit data of Wulingshan Contiguous Destitute Area to estimate market potential from 2003 to 2011 and analyze empirically the impact factors of market potential. The results show that the concentration degree of market potential is large, as well as its gap. There are significant positive correlations among total fixed asset investment, local fiscal expenditure, total retail sales of social consumer goods, above-scale industrial output value and market potential, but the correlation between loan balance of financial institutions and market potential is not significant. Finally, we predict its development prospect from 2012 to 2015. <<