The Paper created two years has gathered a lot of quality of user groups by the content advantages and realized initial leading force of the mainstream media by “mobile Internet” thinking and achieved the integration of online and offline by interactive news. But the multiple identities as “practice platform of news ideals”，“the party’s position to guide public opinion” and “profitable enterprise in the market” are conflict in the media transition process，service is not strong，single profit model and talent shortages and other difficulties. The paper has also put forward the corresponding countermeasures.