Mobile internet is becoming one of the basic backgrounds of the changing of traditional radio. Mobile internet has a lot of advantages comparing to the traditional radio as in lots of aspects，such as the contents，the services and the conveniences and so on. As a result，the new radio attracts a lot of advertisement owners. So the traditional radio needs to change in order to compete and adjust to the new context. This paper takes Ajimide as an example to discuss the developing strategies of the traditional radios.