After reviewing the background，definition and dimensions of “lifestyle Journalism” rising in America in recent years，the author discussed “lifestyle Journalism” in the context of contemporary China by taking WeChat Official Accounts for example. Lifestyle WeChat Official Accounts adjust to the logic of communication of WeChat as a technology and media，under this premise，they produced their own voice and style of representation. The combination of these two not only gave birth to the unique mode of communication，but also provided possibilities for the emergence of “Lifestyle Community”.