类型是动画研究的重要维度。一方面,受到成本的制约,动画这门“浓缩的艺术”天然地走向了创作上的类型化;另一方面,动画类型同观众和市场有着密切的联系,但受到社会环境更迭的影响,国产动画的类型同市场之间的互动关系一直没有建立起来。在这种历史背景下,包括移动平台、互联网在内的新媒体给国产动画提供了一种超出播放平台的可能性。借此,动画人得以分析受众需求,观众能够愉悦身心,观众暌违已久的创作和市场之间的互动宣告重启。
<<Type is an important dimension of researching animation. Firstly,animation,as a kind of “condensed art”,naturally has the characteristic of categorization in creation due to the limits of cost. Secondly,animation types are closely connected with audience and markets. However,under the influence of the whole social atmosphere,the interactive relation between the domestic animation types and markets has not yet been built. In this circumstance,another approach supported by new media,including internet and mobile platform,has offered a new possibility for domestic animation to develop independent from the traditional broadcast platform. Using this approach,professionals in the industry of animation could analyze audience demands,and audience could satisfy themselves. Finally,the interaction between creation and markets which has disappeared for a long time has a new start.
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