The production，transmission and consumption of digital content production is infinite and fragmented，and the importance of content aggregation has been gradually obvious. The digital content aggregation platform is growing up to be the very engine of digital content industry，which becomes one of the viable development paths to media convergence. The digital content aggregation platform has mainly realized as six different operation modes：Platform plus，Technology plus，Edit plus，Copyright plus，Alliance plus，and Organization plus. And the competitiveness of the platform is a result from various influence factors，including technology，interest relationship，demand stickiness，operating costs，resource connection，policy and so on. <<