Many municipal media in Beijing have actively explored the process of media convergence from 2015 to 2016.Print media，such as Beijing Daily and Beijing News，have constructed new media channels （microblog，WeChat and Client App）and cooperated with social capital in developing local service. Radio and television media，such as Beijing Television Station and Beijing Radio，have focused on brand value，enhancing the interaction with the users，and achieved the transformation from program to product and from propaganda to services. Internet media，such as Sina and Sohu，on the one hand，have provided some local and personal information services，on the other hand，having applied VR and intelligent technology to enhance the users’ satisfaction. <<