To adapt to the developing requirements of the “Internet +” era，Zhejiang has been one of the provincial unites who are at the forefront of media convergence reflected in four aspects：One is to do top-level design and make a strategic plan as well as the forward-looking vision that are coincident to the feature of media convergence. Secondly，leveraging the capital to built the infrastructure and technology support that media convergence needs. The third is to improve business process and grasp news media and the guidance of public opinion. Lastly，it has expanded new field to accumulate user resource and enhance social impact of media convergence. As for some major local media who make full use of the advantage of Zhejiang e-commerce environment with their own characteristics such as Zhejiang newspaper group，Zhejiang administration of radio，film and television，have done a good job in service to explore a new convergence road of Zhejiang’s unique feature. <<