Since 2015，Chongqing Daily Media Group，The Radio and Television Group of Chongqing and some Internet companies such as ZBJ Network have followed the policies introduced by center and Chongqing government and made great progress in media convergence. The innovation-seeking practice in Chongqing is based on some conditions such as traditional media resources，new technology insertion，absorption of capital and industry policy support. It has achieved the goal of a connected and cooperative ecological system by steps of media integration，constructing media business model，reconstructing media industry value. Specifically，Chongqing Daily Media Group opened up a “4 + 1” system of Party newspaper，urban media，new media，industry media and multiple media industry clusters. In order to promote effective integration of all audio and video resources，The Radio and Television Group of Chongqing launched a strategy of platform network transformation，and content industrialization. Besides，ZBJ Network deals with crowdsourcing service mode to promote the Internet resource sharing，and Chongqing Internet College is working hard to cultivate more Internet talents. <<