The paper focuses on the theme of media convergence，representing the practice of European and American media industries in the past two years. Overall，facing with the overwhelming mobile，social and video wave and the changes of the way media is used，how should media innovate content production and seek new modes of convergence？How should technology companies involve in the media industry and provide more appropriate contents and services？How should all forces reorganize and reintegrate resources into an efficient communicationplatform？How to organize human resources，in order to establish a connection between the internal and external organizations？How to find a new profit model when facing the bottlenecks of Pay Wall and the obstruction of Anti Ad Blocker？To those questions，the legacy media，digital media and technology companies，combining with their own advantages，gave their answers with their own practice. <<