Fusion become promote cultural theme of industry transformation and upgrading.But, in the press and publication, broadcasting, and how to realize the span elements integration, domestic traditional media path there is no success, both in the groping stage.This topic combines shaanxi broadcasting news publishing existing resources, analyzes the problems in the process of development, put forward with pertinence and operability suggestion to explore traditional fusion of shaanxi broadcasting news publishing and related factors of development path, improve the whole competitiveness of shaanxi broadcasting news publishing.