In recent years, the development of the shaanxi TV station has made a series of achievements, but compared with advanced provinces, lack of original, lagging industrial structure, the lack of new media to highlight.Over the next five years, the media convergence, under favorable conditions, such as radio and television technology upgrade, centering on the content of creative, implement the development strategy of the media, is the shaanxi television station in the inevitable choice of promoting development, realize the breakthrough.