In 2015, the Internet digital transformation reports continue to promote public welfare and public media development in the field of structural change.On the one hand, the traditional public media to find living space in the margins of society, the raise, self hematopoietic, role transformation, such as try, but never stop caring about public welfare theme and fulfill their social responsibility;Development of new media and the media, on the other hand, both accords with the trend of the digital transformation, with social networks and user experience as the direction, let more people involved and to participate in the experience of social public interest action.This article through to 2015 in traditional public media and new media for the Internet age the observation and analysis of public development path, explore diversified forms of public communication development, the analysis of opportunities and challenges brought the Internet to the public sector.