During the twelfth five-year plan，great achievements have been made in cultural innovation. New achievements have been made in deepening cultural system reform，building the public cultural service system and promoting the cultural industry. Under the backdrop of new norm，China’s economy is undergoing structural system reform and upgrade. The importance of culture towards economic and social development have been greatly enhanced. To achieve the target of the cultural well-off and cultural industry has become the development target of a pillar industry in national economy，which puts forwards new requirements for the cultural innovative development during the Thirteen Five-year plan. Meanwhile，the progress of technology also brings new challenges to the development of traditional Chinese culture. The rapid development of digital information technology has sped up the marginalization of traditional culture industry. The mismatching between public culture supplying and public cultural demand is becoming increasing serious which becomes the major challenge for the innovative development in cultural industry of Thirteenth Five-year plan. Therefore，during the period of Thirteenth Five-year Plan we need to further deepen the cultural system reform，to make breakthrough in the transition from the epitaxial reform to structural reform，to explore the incentive mechanism deeply combining the culture and technology，to promote the integrated development of cultural and related industries，to explore the structural reform model of supplying-side in cultural industry to innovate the institutional channel which connects the cultural industry and public cultural service，to expand the reform in cultural consumption side in order to realize the comprehensive development of supplying and demand side，to improve policy system of cultural content innovation and promote it by relying on Chinese excellent traditional culture.