With the coming era of Mass Entrepreneurship and Innovation，a number of “Rural Makers” who mainly run rural tourism begin to spring up in some rural areas. This phenomenon symbolizes the distinct value of the times，allows the propelling effect of consumption，inspires individual’s creativity，expands the new model of the integrated development of tourism，and provides new idea and thought on the revival of rural areas. From the viewpoint of the era of mass entrepreneurship，rural tourism development mode is embodied in cultivating the mass-entrepreneurship participants，innovating rural tourism business type，developing rural tourism intermediary，and optimizing the mass-entrepreneurship environment in rural areas. In addition，as rural tourism becomes a new type of business，governments and relevant departments should speed up the effort to do the research，attach much importance，provide guidance and support for it；while the Makers of rural tourism should dedicate to establishing the “small，innovative，delicate” projects.