The concept of “Internet Plus” has brought the constant division，spread and engrafting of a comprehensive set of information technology based on the Internet in the entire society. Under the backdrop of the Internet Plus，what kind of possibilities and challenges would the marketing management，one of the earliest commercial sections being internetiolized bring？The paper based on the model of five “W” s from the perspective of advertisement industry，marketing content，propagation medium，consumer and marketing effect analyzes the surge and impact between the Internet and marketing，combs the status quo of marketing and sees through phenomena to explore the essence of the “Internet Plus” marketing.