Shanxi has a unique history and cultural heritage—the spirit of Shanxi merchant which is exactly an important part of soft power.Based on the relation between the spirit of Shanxi merchant and the soft power Shanxi province,the report analyzes and evaluates the soft power status of Shanxi province,pointing out the problems on the concept of development,cultural productivity,cultural influence and supporting forces.Lastly it provides specific measures on carrying forward the Spirit of Shanxi Merchant Culture to enhance Shanxi's soft power in its transformational development. <<