In 2015，we have gained outstanding achievements in Chinese cultural production. Chinese institutional environment has been greatly improved，and the policies for cultural industry have displayed their obvious instructive effects and strategic significance. The development of cultural industry keeps stable，and its structure has been optimized. As to cultural events，many merits and highlights are noticeable，and their levels of branding，localization，and marketization have been greatly increased. However，several problems remain to be resolved. The international competitiveness of Chinese cultural industry is relatively weak. There are quite a few defects in the development of Chinese creative industry，and the relevant policies are to be improved and implemented. Chinese cultural events are short of international exchanges of cultural values. To deal with these problems，this report has proposed several countermeasures.