Japanese flower industry has been in the worse recession since the end of WWII for more than ten years，in the context of Japan’s overall economic depression in the recent twenty years. Due to from the decreasing number of producer，the weak consumption market and changes of consumer awareness，Japanese flower industry is faced with such problems as the weakening domestic supply capacity，the gradual contracting of the market and customers’ increased quality request. Enterprises in Japanese flower industry are working to revitalize the industry by launching flower breeding activities，expanding exports，creating market demand，improving modern transport system and popularizing warranty sales.