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本报告以熊彼特创新理论、罗杰斯创新扩散理论、集成创新理论等为理论来源，构建移动APP的新媒体创新指数，该指数包含媒体品质、科技属性、用户价值3个一级指标，其下又设定6个二级指标、16个三级指标。依据新媒体创新指标体系，对选中的7类106个移动APP进行新媒体创新层面的量化考察，评估结果显示，即时通信、社交类移动APP表现抢眼，移动直播类异军突起，支付类、资讯类有待提升；“媒体品质”和“用户价值”两项指标得分整体较高，且相对均衡，“科技属性”指标得分整体偏低，且两极分化。结合考察结果所呈示的新媒体创新现状，研究认为，移动APP应以内容建设为核心，以技术驱动为引擎，以用户需求为主导，提升其整体新媒体创新水平。
<<Based on Schumpeter’s Innovation Theory，Rogers’s innovation diffusion theory and integrated innovation theory，this paper constructs the New Media Innovation Index of mobile APP，which includes 3 primary indicators such as Media Quality，Technology Attribute and User Value，and six secondary indicators，16 3-level indicators. According to the New Media Innovation Index system，we take a quantitative study on New Media Innovation level of the selected 7 kinds of 106 mobile APP. The results show that Instant Messenger and social mobile APP had an impressive showing，Mobile Live APP take a sudden emergence，payment and information APP need to upgrade. The “Media Quality” and “User Value” indicators score is higher as a whole and relatively balanced，“Technological Attribute” indicators on the low side and polarization. Based on the results of the New Media Innovation presented by the study results，the mobile APP should take the content construction as the core，take the technology as the engine，take the user demand as the leading factor，and enhance the overall level of New Media Innovation.
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