The paper discusses the development opportunities and possibilities of Macao’s cultural and creative industries（CCI）during the implementation of “the Belt and Road”（B&R）initiative，and then analyzes three successful cases of creative economy in Taiwan and the United States，in order to explain how to operate and get benefits in a niche market of the cultural industries（other than the mass market）. And finally it reaches the conclusion that the value competitiveness of creative economy should be explored from the perspective of social needs.