Recently，Intellectual Property（IP）becomes a popular issue in the field of cultural industries because of the capital injections in content production under the process of industrialization. Star IP is a kind of Intellectual Properties which have a large number of fans and significant franchise value. From the time of content production and the persistence of influence，Star IPs can be classified into three categories：Old Classic，New Classic and Fast Fashion. As the process of copyright development becomes mature，the transformation process from content to commodities changes as well. The duplication and franchise of Intellectual Properties play an important role in cultural industries. Before the duplication and adaptation，the process of media franchise includes three steps：creation of original content，selection of high-quality content and signature of copyright agreement.