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2016年，家庭收入用于消费、储蓄、投资的比例为59∶24∶17；家庭最大一笔开支是“孩子教育与养育”；95。2%的女性通过网络购物，其支出占家庭总支出的23。8%；84。3%的女性用手机结账，89。9%的女性在网上发红包，86。7%的女性在网上缴费，77。7%的女性在网上订火车票、飞机票和宾馆；出游率为74。0%，家庭旅游年均消费为1。15万元；74。6%的女性购买了理财产品。2017年，44。0%的家庭有购买新能源汽车的意向，53。0%的女性计划出游；76。5%的女性计划购买理财产品。
<<The household budget ratio of consumption，saving and investment is 59∶24∶17 in 2016. The biggest spending is on children and their education. Most women，95.2 per cent，shop online，and the money spent amount to 23.8 per cent of their household budget. 84.3 per cent women use mobile phones to settle account. They enjoy online convenience：89.9 per cent distribute red packet money online，86.7 per cent women settle account online，and 77.7 per cent book hotel，air and train tickets online. About 74 per cent women travel and family travel spending on average is 11500 yuan. 74.6 per cent women have bought investment products. In 2017，44 per cent families want to buy new energy vehicles，53 per cent plan to travel，and 76.5 per cent plan to buy investment products.
<<| Keywords： | Women consumptionfamily consumptionconsumption conceptexpected consumptionConsumption Behavior |
