China’s economic growth has provided a historical opportunity and social condition for the promotion of women’s development and the realization of equality between men and women. Women’s sense of gain and happiness has been enhanced and their consumption ability improved. They want to lift life quality for themselves and their family as well. The new norm has provided favorable conditions for China’s supply-side structural reform. Surely the reform will benefit women and their families. The new consumption demands will become a new engine to drive China’s supply-side structural reform. We should strengthen consumption education and guide women to upgrade consumption.