中国移动应用市场规模巨大,用户持续增长,在全球移动应用市场中占主导地位。“超级APP”功能不断增加,覆盖衣食住行各领域。获取资讯、社交、看视频是中国网民使用移动应用的主要目的。轻应用、小程序等带来了移动分发形式的多样化,互联网巨头盘踞,手机厂商发力,移动应用分发市场格局有变。中国移动应用行业呈现出智能化、全球化、垂直化的发展趋势。
<<China’s mobile application market is enormous in scale,with a steady increase in mobile users,playing a leading role in the global mobile application market. The super applications keep adding new functions covering various aspects of people’s daily life. The main purposes of mobile applications usages in China include getting information,carrying on social activities and watching videos. Light applications and mini programs diversify the mobile distribution channels and forms. The internet giants and mobile phone manufacturers jointly changed the pattern of mobile application distribution market. China’s mobile application industry cofnforms to the trends of intelligent,global,vertical development.
<<Keywords: | Mobile InternetMobile ApplicationApplication StoreAnalysis of User BehaviorsMarket Distribution Condition |