Since its birth，online live has developed very well in the perspectives of live show，pan entertainment，e-commerce. With wider diffusion of mobile devices and more stable network，live could be carried out everywhere. In 2016，the investors’ favor spurred a rapid growth of the live industry and generated some problems as well，such as fake live views and lack of supervision. Due to the tightening policies and more rational investment，live platforms without superiorities in content and channel could meet their failure. Live will enter a stage of instrumentalization.