Jiangsu is the province that first pays attention to the development of industry for elder support，and is keeping in national forefront. Though various capital flows into the industry based on continuous innovation now，it’s still at the starting stage because of the low demand，unprofitable，poor development environment，and urgently-needed personnel. The suggested countermeasures include：treatment in time based on improving policy，scientific response by focusing on key areas，comprehensive response based on works combination.