The consumption in rural area，a significant component of domestic demand，is emphasis on expanding domestic demand. Faced with severe situation，the government in China actively deals with financial crisis and takes comprehensive measures to expand consumer demand in rural area，including dramatic increase of investment on agriculture and rural villages，enhancement on the crops’ minimum purchase prices，further raise in agricultural subsidies，national spread of “Home appliances going to the countryside”，“Agricultural machines going to the countryside”，“Vehicles and Motor Bicycles going to the countryside”，optimization of consumer circumstances in rural area. These measures have acquired good periodical achievement. However，the deep-rooted elements of restricting the increase of consumption in rural area still exist. In future，the government should attach emphases on increase of the peasants’ income，acceleration on the process of transformation from peasants to civil residents，improvement on consumer policies and reformation on consumers’ expectations. At the same time，the government is also expected to explore the consumer potentials in rural area.